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Our Story

Colour, there I said it!

I adore colour and it has always been at the heart of my designs. Since the early days at Chelsea School of Art when those first scarves and snoods were snapped up by Paul Smith and Selfridges, I’ve relished the chance to infuse chic and vibrant colour pairings into my knitwear. I love encouraging people to shed their inhibitions and follow their gut instinct when it comes to wearing and living with colour. In fact, it’s a mission of mine!

The warmth, softness and sumptuously tactile nature of my knitwear reflects my Scandinavian roots and the Scandis’ inherent talent of bringing comfort and cosiness to the everyday in the true sense of hygge.

I truly hope you enjoy this season’s collection and my curated range by fellow designers too.

Lola Swift, Designer and Company Founder


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