8 popular styles and where to shop
Designing a room becomes far easier once you understand the look you are drawn to, yet choosing furniture, fabrics, and lighting that actually fit that style is where most people get stuck. Inspiration is everywhere, but knowing exactly where to shop for each aesthetic is a different story. Even seasoned designers do not always have a ready-made list of the best places to source pieces for every style.
This blog gives you an overview of the eight most popular interior design styles: Traditional, Art Deco, Mid Century, Minimalist, Industrial, Bohemian, Eclectic and Maximalist, along with ideas on where to look for furniture and accessories for each.
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Traditional/transitional
Where to Shop the Traditional/ Transitional Look
Paint Colours: Muted shades such as Farrow & Ball - Vert De Terre and Little Greene - Dorchester Pink layered with deep tones like Graham & Brown - Merlot, Little Greene - Dark Brunswick Green, Farrow & Ball - Serge, and warm neutrals like Farrow & Ball - String.
FF&E: Arlo & Jacob, OKA, Birdie Fortescue, Atkin & Thyme, Neptune, Graham & Green, John lewis, Pooky Lights
Fabric & Wallpaper: Designer’s Guild, Parker & Jules, Lewis & Wood, Designer’s Guild, Ian Sanderson, Clarke & Clarke, Borastapeter, Morris & Co
Art Deco
Where to Shop the Art Deco Look
Paint Colours: Deep blues such as Farrow & Ball - Vert De Terre, emeralds like Little Greene - Mid Azure Green, soft pastels like Claybrook - Porter Pink and Farrow & Ball - Pink Ground and blacks with metallics like Little Greene - Jet Black and Mylands - Pale Gold.
FF&E: Soho Home, Atkin & Thyme, Liberty, Graham & Green, Dunelm (for more affordable options)
Fabric & Wallpaper: Divine Savages, Anya Hayman, Designer’s Guild, Graham & Brown
Mid-Century Modern
Where to Shop the Mid-Century Look
Paint Colours: Earthy tones such as Claybrook Studio - 1974, Little Greene - Yellow-Pink, Designer’s Guild - Retro Olive, Little Greene - Heat, Lick - Pink 09 and Edward Bulmer - Buff.
FF&E: West Elm, Heal’s, Conran, Made.com,, Rocket St. George, La redoute, Holloways of Ludlow, Dunelm
Fabric & Wallpaper: Clarke & Clarke, Harlequin, Designer’s Guild, Romo, Prestigious Textiles, Imogen Heath, Jane Churchill, Ottoline
Minimalist
Where to Shop the Minimalist Look
Paint Colours: Neutrals like Edward Bulmer - Fair White, Lick - Grey 14, Pink 02 and Pink 04, Little Greene - Jack Black, with muted accents like Farrow & Ball - Vert De Terre.
FF&E: Nest, Loaf, Dunelm, Made.com, BoConcept, Vaunt Design
Fabric & Wallpaper: BoConcept, Prestigious Textiles, Romo ‘Plains’
Industrial
Where to Shop the Industrial Look
Paint Colours: Dark neutrals like Farrow & Ball - Purbeck stone, Little Greene - Jack Black, and earthy browns like Edward Bulmer - London Brown with dark grey-blues like Little Greene - Tea with Florence, and brick reds like Farrow & Ball - Loggia. Add pops colour like Little Greene - Yellow-Pink.
FF&E: Ethnicraft, Swyft, BoConcept, Rockett St. George, Lee Broom, Dunelm
Fabric & Wallpaper: Today Interiors - Carl Robinson 17, Organoid, Eijffinger - Industrial Canvas
Bohemian
Where to Shop the Bohemian Look
Paint Colours: Earthy tones like Lick - Red 03 & White 05 with pops like Designer’s Guild - Aqua No.72, Mylands - Magenta, and mustards like Little Greene - Yellow-Pink
FF&E: Nkuku, Anthropology, Graham & Greene, Vinterior, Birch and Yarn, Dunelm, Loving String Lights, La Redoute, OKA
Fabric & Wallpaper: Today Interiors, Jane Churchill, Liberty, Harlequin, Dunelm Wallpaper
Eclectic
Where to Shop the Eclectic Look
Paint Colours: Mix of bold tones like Designer’s Guild - Island Hibiscus and Terracotta Tile and Edward Bulmer - Ochre with muted tones for personal expression, like House of Hackney - Thistle and Edward Bulmer - Tea Green. Pair with a neutral like Little Greene - Rolling Fog Pale.
FF&E: Graham & Greene, Oliver Bonas, Vinterior, Birch and Yarn, Rocket St. George, Pooky Lights, Liberty
Fabric & Wallpaper: Designer’s Guild, House of Hackney, Divine Savages, Designer’s Guild
Maximalist
Where to Shop the Maximalist Look
Paint Colours: Vibrant and bold jewel tones like Graham & Brown - Damson In Distress, Phantom and Jewel In The Crown, bright primary tones like Little Greene - Cape Red, with metallics like Mylands - Pale Gold contrasting with blacks like Little Greene - Jack Black.
FF&E: Soho Home, Divine Savages, Rocket St. George, Oliver Bonas, Dunelm, Pooky Lights, Matthew Williamson, Liberty
Fabric & Wallpaper: Matthew Williamson, House of Hackney, Designer’s Guild, Divine Savages, Timorous Beasties, House of Hackney, Little Greene, Rebel Walls
If you are keen to go deeper and get a clear step by step guide to discovering your style, learning how to use it confidently, and knowing exactly where to shop, you will love my course How to Mix Interior Design Styles with Confidence, it is fun, comprehensive and designed to give you everything you need to create a home that feels considered, personal and full of character.